
American Express Cobalt Card - Welcome Offer
New American Express Cobalt® Cardmembers can earn up to 15,000 points as a welcome bonus.
This corresponds to a value of $150 using your points for any purchase made with the Card. And up to $300 when you use the American Express fixed-point travel program to book flights! You can even transfer your points to many partners such as Aeroplan or Marriott Bonvoy.
Since American Express credit cards are increasingly accepted in many stores in Quebec (including some IGA grocery stores) and in Canada, there is no reason not to get the best 5X card in Canada!
For your information, this credit card does not require any minimum income!
American Express Cobalt Card - How to maximize the welcome offer
The welcome bonus is split monthly for the first 12 months. You’ll earn 1,250 Membership Rewards points for every $750 in purchases charged to your card during the month (whether in the 1X, 2X, 3X or 5X category).
For the monthly welcome bonus, it is best to shop in the 5X categories:
- 1,250 points for the monthly welcome bonus
- 3,750 points for these purchases in a 5X category
- That’s 5,000 points per month between the welcome bonus and the points earned through your purchases.
That’s a minimum return of about 6.7% for the first 12 months on each of your first $750 in purchases in 5X categories like groceries.

Here’s how you could earn 60,000 points in your first year by optimizing your purchases in the 5x the points spending categories:
Month | Purchases | 5x Categories | Bonus | Total |
1 | $750 | 3,750 points | 1,250 points | 5,000 points |
2 | $750 | 3,750 points | 1,250 points | 5,000 points |
3 | $750 | 3,750 points | 1,250 points | 5,000 points |
4 | $750 | 3,750 points | 1,250 points | 5,000 points |
5 | $750 | 3,750 points | 1,250 points | 5,000 points |
6 | $750 | 3,750 points | 1,250 points | 5,000 points |
7 | $750 | 3,750 points | 1,250 points | 5,000 points |
8 | $750 | 3,750 points | 1,250 points | 5,000 points |
9 | $750 | 3,750 points | 1,250 points | 5,000 points |
10 | $750 | 3,750 points | 1,250 points | 5,000 points |
11 | $750 | 3,750 points | 1,250 points | 5,000 points |
12 | $750 | 3,750 points | 1,250 points | 5,000 points |
Total | $9,000 | 45,000 points | 15,000 points | 60,000 points |
60,000 points for $9,000 in purchases over 12 months, that’s a minimum return of about 6.7% if you use your points for a statement credit on any purchase. That’s a $600 value!
If you remove the cost of the card fee ($12.99 per month or $155.88 over 12 months), you have a net worth of approximately $444 in the first year!
One way to do this is to do your grocery shopping. And if you don’t have $500-$1,000 worth of groceries a month, you could buy gift cards there for other businesses you regularly frequent like Amazon, SAQ, GAP, Old Navy, etc. Another way to earn 5x the points for these purchases.
What about Aeroplan?
With the American Express Cobalt® Card, you can transfer your points to Air Canada’s loyalty program: Aeroplan. The conversion rate is 1:1. So 10,000 points = 10,000 Aeroplan points.
15,000 points are equivalent to 15,000 Aeroplan Points.
By taking into consideration the minimum spend in the first 12 months and optimizing your purchases in the 5 points per dollar categories, you could earn up to 60,000 Aeroplan points in the first year!
What about Flying Blue?
With the American Express Cobalt® Card, you can transfer your points to the Air France KLM loyalty program: Flying Blue. The conversion rate is 1:0.75. So 10,000 points = 7,500 Flying Blue Miles.
15,000 points are equivalent to 11,250 Flying Blue Miles.
Considering your minimum spending over the first 12 months and optimizing your purchases in the 5X categories, you could earn up to 60,000 points in the first year, representing a value of 45,000 Flying Blue Miles!
What about Marriott Bonvoy?
With the American Express Cobalt® Card, you can transfer your points to Marriott Bonvoy. The conversion ratio is 1:1.2. Thus, 10,000 points = 12,000 Marriott Bonvoy points.
15,000 points are equivalent to 18,000 Marriott Bonvoy points.
By taking into consideration the minimum spend in the first 12 months and optimizing your purchases in the 5x the points spending categories, you could earn up to 60,000 points in the first year, which is worth 72,000 Marriott Bonvoy points!
Learn more in this article:
American Express Cobalt Card - Features
American Express Cobalt Card - Earning Points
With the American Express Cobalt® Card, you can earn between 1 and 5 points per dollar:
Category | Points per dollar |
Grocery | 5 |
Food delivery | 5 |
Restaurants and bars | 5 |
Convenience stores | 5 |
Streaming subscriptions | 3 |
Gas station | 2 |
Transportation | 2 |
Travel | 2 |
Other | 1 |
To maximize your card, you can purchase gift cards (Amazon, SAQ, Netflix, etc.) in grocery stores or at your 7-eleven / Couche-Tard convenience store. You will earn 5x points for these purchases, for a maximum of $30,000 in purchases per membership year in this category.

American Express Cobalt Card - Redeem Points
You can use points from theAmerican Express Cobalt® Card in many ways:
Redemption | Points |
Flights (American Express Fixed Point Program) | Up to 10,000 points = $200 |
Travel purchases Charged to your Card | 10,000 points = $100 |
Transfer Points to Aeroplan | 10,000 points = 10,000 Aeroplan points |
Transfer Points to British Airways Executive Club | 10,000 points = 10,000 Avios miles |
Transfer Points to Marriott Bonvoy | 10,000 points = 12,000 points Marriott Bonvoy |
Transfer Points to Hilton Honors | 10,000 points = 10,000 Hilton Honors points |
Other purchases with the Card | 10,000 points = $100 |
Shopping with points on Amazon.ca | 10,000 points = $70 |
You could even use the Marriott Bonvoy program to transfer your points to other airline programs: 50,000 Membership Rewards Points = 60,000 Marriott Bonvoy points = 25,000 miles.
American Express Cobalt Card - Insurance
With the American Express Cobalt® Card, you benefit from a wide range of insurance coverages:
- Mobile Device Insurance
- Car Rental Theft and Damage Insurance
- Baggage delay insurance
- Lost or Stolen Baggage Insurance
- Flight Delay Insurance
- $250,000 Travel Accident Insurance
- Hotel/Motel Burglary Insurance
- Purchase Protection® Plan
- Buyer’s Assurance® Protection Plan
Bottom Line
The American Express Cobalt® Card is one of our favorite cards for all the aspects mentioned above.
Whenever someone asks “which credit card to apply for” in the Facebook group, many enthusiastic members arrive to extol the virtues of the American Express Cobalt® Card!
And this Card is accessible to almost everyone since there is no minimum income requirement.
If you don’t have this Card yet, don’t wait any longer to sign up with this welcome offer and start earning up to 5 points per dollar on everyday purchases like groceries!
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