Shoppers Drug Mart Drug Mart has been owned by Loblaw since 2014. Their loyalty programs will be increasingly complementary.

Transfer your points between Shoppers Drug Mart & PC Plus

The Shoppers Drug Mart Optimum loyalty program has an uncertain future, as we have already seen, with an end date – for the time being – of December 31, 2016.

Loblaw would like to combine the two loyalty programs: PC Plus & Shoppers Drug Mart Optimum into one.

The latest example is the ability to transfer your points from one account to another.

The transfer procedure

Some members of the program would have received an email mentioning this possibility. It seems that this is not yet open to all members, however, if you want to take the test, here are the pages to go to:

• From your PC Plus account
• From your Shoppers Drug Mart Optimum account

Try both, you never know.

Unfortunately, I was not able to complete the experiment because “my account is not yet eligible”.

The value of the transfer

Loblaws would have decided to give full value to both types of points:

• 170,000 PC Plus points = 95,000 Shoppers Drug Mart Optimum points = $170

You can certainly get $200 from your 95,000 Shoppers Drug Mart Optimum points 2-3 times a year, but the opportunities are rare.

Bottom Line

This is a first step in the “synergy” of the two loyalty programs. If you are eligible, this is a good opportunity to take advantage of because the transfer is two-way.

Some people may prefer to store at Shoppers Drug Mart (for electronics or cosmetics for example), while others may prefer to have PC Plus points to reduce their grocery bill!

As for me, I will continue to accumulate Optimum Shoppers Drug Mart points thanks to the weekly promotions that are more generous than those of PC Plus, with a view to transferring everything into PC points by the end of the year to reduce my grocery bill!